Michelin tires: innovation and durability | Pneu Select

Michelin tires: innovation, performance and reliability on the road 

A global leader, Michelin designs tires that help you drive farther, more serenely and more sustainably, relying on a clear mission: to sustainably improve mobility through innovative, superior-quality products, services and solutions. 

Michelin’s heritage of excellence: quality and durability 

Since 1889, Michelin has been innovating to deliver durable, high-performing and comfortable tires. In Canada, the company has been manufacturing in Nova Scotia since 1971 and is strengthening its footprint with a new corporate office in Montreal and a 984,000 sq. ft. distribution centre in Cornwall (Ontario), serving a national network and thousands of employees. Its All-Sustainable approach guides the reduction of environmental footprint throughout the tires’ life cycle. 

Why choose Michelin tires for your vehicle? 

Michelin tires are designed to deliver reliable performance that lasts: braking, stability and handling remain consistent over the kilometres thanks to advanced engineering (e.g., MaxTouch Construction to distribute forces evenly and extend service life). The brand has been recognized with numerous J.D. Power awards for customer satisfaction; in 2024 it ranked first in several segments, and in 2025 it is No. 1 in the Performance Sport segment. 

Michelin tire lineups available at Pneu Select 

Michelin covers all-season, summer, winter and all-weather needs for cars, minivans, SUVs/CUVs and commercial vehicles.  

The expertise of Pneu Select: your trusted partner for Michelin 

For over 40 years, Pneu Select has supported Quebec drivers with expert advice, professional service and a large inventory of Michelin tires. We are also proud partners of the Canadian Cancer Society. 

Key services offered by Pneu Select for your Michelin tires: 

Tire sales and installation: recommendation based on your vehicle, your driving and your budget; precise mounting & balancing for safety and performance. 

Maintenance and mechanical repair: alignment, rotation, puncture repair, brakes, suspension, air conditioning/heating, electrical (battery/alternator/starter), engine diagnostics, exhaust, oil change, inspection, transmission, belts & hoses, cooling/radiator. 

Additional services: tire storage, accessories (wipers, mats, batteries), ADAS recalibration as needed. 

Find your ideal Michelin tires at Pneu Select 

Use our search tools by vehicle, by size or by brand, then book an appointment at the nearest Pneu Select centre. Our specialists guide you to the right choice according to your seasonality, your trips and your budget.